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Bidder Code addefend Member no
Media Types display GDPR TCF Support yes
User IDs none USP/CCPA Support no
Supply Chain Support no COPPA Support no
Demand Chain Support no Safeframes OK check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID 539 Prebid Server Adapter no
Floors Module Support no First Party Data Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_addefend hb_bidder_addefend hb_adid_addefend
hb_size_addefend hb_source_addefend hb_format_addefend
hb_cache_host_addefe hb_cache_id_addefend hb_uuid_addefend
hb_cache_path_addefe hb_deal_addefend


The bidder requires setup before usage. Please get in touch with our publisher team at to get started.

Bid Params

Name Scope Description Example Type
pageId required Page Id “887” string
placementId required Placement Id “9398” string
trafficTypes optional Impression Traffic Type “ADBLOCK” string

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