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Bidder Code adlivetech Member no
Media Types display, video GDPR TCF Support yes
User IDs all USP/CCPA Support yes
Supply Chain Support yes COPPA Support yes
Demand Chain Support no Safeframes OK check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID check with bidder Prebid Server Adapter no
Floors Module Support yes First Party Data Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adlivetech hb_bidder_adlivetech hb_adid_adlivetech
hb_size_adlivetech hb_source_adlivetech hb_format_adlivetech
hb_cache_host_adlive hb_cache_id_adlivete hb_uuid_adlivetech
hb_cache_path_adlive hb_deal_adlivetech

Bid Params

Name Scope Description Example Type
uid required Represents the Adlivetech bidder system Ad Slot ID associated with the respective div id from the site page. 1 integer
keywords optional A set of key-value pairs applied to all ad slots on the page. Values can be empty. keywords: { topic: ['stress', 'fear'] } object
bidFloor optional Floor of the impression opportunity. If present in the request overrides XML info. 0.8 float

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