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Bidder Code adspend Member no
Media Types display GDPR TCF Support no
User IDs none USP/CCPA Support no
Supply Chain Support no COPPA Support no
Demand Chain Support no Safeframes OK check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID check with bidder Prebid Server Adapter no
Floors Module Support no First Party Data Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adspend hb_bidder_adspend hb_adid_adspend
hb_size_adspend hb_source_adspend hb_format_adspend
hb_cache_host_adspen hb_cache_id_adspend hb_uuid_adspend
hb_cache_path_adspen hb_deal_adspend

Bid Params

Name Scope Description Example Type
pubcid required Publisher ID. 0 string
bidfloor required Minimum bid for this impression expressed in CPM. 0.03 float

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