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Bidder Code bcm Member no
Media Types display, video, native GDPR TCF Support yes
User IDs none USP/CCPA Support yes
Supply Chain Support yes COPPA Support no
Demand Chain Support no Safeframes OK check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID check with bidder Prebid Server Adapter no
Floors Module Support no First Party Data Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_bcm hb_bidder_bcm hb_adid_bcm
hb_size_bcm hb_source_bcm hb_format_bcm
hb_cache_host_bcm hb_cache_id_bcm hb_uuid_bcm
hb_cache_path_bcm hb_deal_bcm


The BCM adapter requires approval and setup. Please reach out to or visit us at for more details.

Bid Params

Name Scope Description Example Type
host required Our Host - Do Not Change '' string
zoneId required Example RTB zone id '12345' string

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