Back to Bidders



Bidder Code contentexchange Member no
Media Types display, video, native GDPR TCF Support yes
User IDs none USP/CCPA Support yes
Supply Chain Support yes COPPA Support no
Demand Chain Support no Safeframes OK check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID check with bidder Prebid Server Adapter no
Floors Module Support no First Party Data Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_contentexchang hb_bidder_contentexc hb_adid_contentexcha
hb_size_contentexcha hb_source_contentexc hb_format_contentexc
hb_cache_host_conten hb_cache_id_contente hb_uuid_contentexcha
hb_cache_path_conten hb_deal_contentexcha

Prebid.JS Bid Params

Name Scope Description Example Type
placementId required Placement Id will be generated on ContentExchange Platform. '1234' string
adFormat required [banner, video, native] 'banner' string

Back to Bidders