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Bidder Code datablocks Member yes
Media Types display, native GDPR TCF Support yes
User IDs criteo,unifiedId,netId,pubcid USP/CCPA Support yes
Supply Chain Support yes COPPA Support no
Demand Chain Support no Safeframes OK check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID check with bidder Prebid Server Adapter yes
Floors Module Support no First Party Data Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_datablocks hb_bidder_datablocks hb_adid_datablocks
hb_size_datablocks hb_source_datablocks hb_format_datablocks
hb_cache_host_databl hb_cache_id_databloc hb_uuid_datablocks
hb_cache_path_databl hb_deal_datablocks

Bid Params

Name Scope Description Example Type
sourceId required Website Source Id 111 integer
host optional Network Host to request from ‘’ string
tagid optional Placement ID ‘leaderboard_1’ string
vis_optout optional Opt out of visibility metric true boolean

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