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Bidder Code deepintent Member no
Media Types display GDPR TCF Support yes
User IDs none USP/CCPA Support yes
Supply Chain Support no COPPA Support no
Demand Chain Support no Safeframes OK check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID 541 Prebid Server Adapter yes
Floors Module Support no First Party Data Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_deepintent hb_bidder_deepintent hb_adid_deepintent
hb_size_deepintent hb_source_deepintent hb_format_deepintent
hb_cache_host_deepin hb_cache_id_deepinte hb_uuid_deepintent
hb_cache_path_deepin hb_deal_deepintent

Bid Params

Name Scope Description Example Type
tagId mandatory Ad Tag Id '1399' string
height optional height of the creative 350 number
width optional width of the creative 250 number
custom optional custom key value params '{"position":"right-box"}'' object
user optional user params according to IAB standards '{"gender":"F"}'' object
pos optional ad position as per IAB standards 1 number


Deepintent recommends the UserSync configuration below. Without it, the Deepintent adapter will not able to perform user syncs, which lowers match rate and reduces monetization.

  userSync: {
    filterSettings: {
      iframe: {
        bidders: '*',      // '*' represents all bidders
        filter: 'include'

AdUnit Format for Banner

var adUnits = [
                code: 'div-22',
                mediaTypes: {
                    banner: {
                        sizes: [
                            [300, 250],
                            [300, 600]
                bids: [{
                    bidder: 'deepintent',
                    params: {
                        tagId: "1399",
                        height: 300,
                        width: 250,
                        pos: 1,
                        user: {
                            gender: "F",
                            uid: "publisher_uid",
                            buyeruid: "test_buyeruid",
                            yob: 2000  
                        custom: {
                            "position": "right-box"

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