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Bidder Code dspx Member no
Media Types display, video GDPR TCF Support yes
User IDs uid2, netId USP/CCPA Support no
Supply Chain Support no COPPA Support no
Demand Chain Support no Safeframes OK check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID check with bidder Prebid Server Adapter no
Floors Module Support no First Party Data Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_dspx hb_bidder_dspx hb_adid_dspx
hb_size_dspx hb_source_dspx hb_format_dspx
hb_cache_host_dspx hb_cache_id_dspx hb_uuid_dspx
hb_cache_path_dspx hb_deal_dspx


The DSPx Bidder Adapter requires setup and approval from DSPx team. Please reach out to your account team or for more information.

Bid Params

Name Scope Description Example Type
placement required Placement ID from dspx. '101' string
pfilter optional Selection filter. E.g. floorprice (min_cpm_micros) {"floorprice": 1000000} object
bcat optional List of Blocked Categories (IAB) - comma separated. 'IAB2,IAB4' string

Notice: The creative type can be checked by the type property of bidResponse object. E.g.:

bidsBackHandler: function(bids) {
    var contentType = bids[0].type // JS InSkin|JS Interscroller Type A|...;

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