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Bidder Code fairtrade Member no
Media Types display GDPR TCF Support no
User IDs none USP/CCPA Support no
Supply Chain Support no COPPA Support no
Demand Chain Support no Safeframes OK check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID check with bidder Prebid Server Adapter no
Floors Module Support no First Party Data Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_fairtrade hb_bidder_fairtrade hb_adid_fairtrade
hb_size_fairtrade hb_source_fairtrade hb_format_fairtrade
hb_cache_host_fairtr hb_cache_id_fairtrad hb_uuid_fairtrade
hb_cache_path_fairtr hb_deal_fairtrade

Bid Params

Name Scope Description Example Type
uid required Represents the FairTrade bidder system Ad Slot ID associated with the respective div id from the site page. 5 integer
priceType optional Can take the values gross or net, default value is net. Net represents the header bid price with the header bidder margin already extracted. Gross price does contain the FairTrade bidder margin within. 'gross' string

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