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Integral Ad Science (IAS)


Bidder Code ias Member no
Media Types display GDPR TCF Support no
User IDs none USP/CCPA Support no
Supply Chain Support no COPPA Support no
Demand Chain Support no Safeframes OK check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID check with bidder Prebid Server Adapter no
Floors Module Support no First Party Data Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_ias hb_bidder_ias hb_adid_ias
hb_size_ias hb_source_ias hb_format_ias
hb_cache_host_ias hb_cache_id_ias hb_uuid_ias
hb_cache_path_ias hb_deal_ias


This module is an integration with prebid.js with an IAS product, pet.js. It is not a bidder per se but works in a similar way: retrieve data that publishers might be interested in setting keyword targeting, like predicted viewability and brand safety words. Please reach out to your account manager or check out our publisher solutions for more information.

Bid Params

Name Scope Description Example Type
pubId required Publisher client ID, provided by IAS '1234' string
adUnitPath required Ad unit path. The same one you use for GPT '/1234567/sports' string

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