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Bidder Code impactify Member no
Media Types display, video GDPR TCF Support yes
User IDs criteo, id5Id, pubCommonId, unifiedId, uid2, netId USP/CCPA Support yes
Supply Chain Support yes COPPA Support yes
Demand Chain Support no Safeframes OK check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID 606 Prebid Server Adapter yes
Floors Module Support no First Party Data Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_impactify hb_bidder_impactify hb_adid_impactify
hb_size_impactify hb_source_impactify hb_format_impactify
hb_cache_host_impact hb_cache_id_impactif hb_uuid_impactify
hb_cache_path_impact hb_deal_impactify


The Impactify adaptator requires setup and validation from the Impactify team. Simply email us your contact details at and we’ll make sure we’ll connect you within 48h.

Bid Params

Name Scope Description Example Type
appId required Impactify publisher id (Contact us) '' string
format required Impactify ad format (screen or display) 'screen' string
style required Impactify ad style (inline, impact or static) 'impact' string


Impactify recommends the UserSync configuration below. Without it, the Impactify adapter will not be able to perform user syncs, which lowers match rate and reduces monetization.

For Prebid.js v1.15.0 and later:

  userSync: {
    filterSettings: {
      iframe: {
        bidders: '*',      // '*' represents all bidders
        filter: 'include'

For Prebid.js v1.14.0 and before:

   userSync: {
    iframeEnabled: true,
    enabledBidders: ['impactify']

Note: Combine the above configuration with any other UserSync configuration. Multiple setConfig() calls overwrite each other and only the last call for a given attribute will take effect.

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