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Bidder Code livewrapped Member no
Media Types display, video, native GDPR TCF Support yes
User IDs all USP/CCPA Support yes
Supply Chain Support yes COPPA Support yes
Demand Chain Support no Safeframes OK yes
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID 919 Prebid Server Adapter no
Floors Module Support no First Party Data Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_livewrapped hb_bidder_livewrappe hb_adid_livewrapped
hb_size_livewrapped hb_source_livewrappe hb_format_livewrappe
hb_cache_host_livewr hb_cache_id_livewrap hb_uuid_livewrapped
hb_cache_path_livewr hb_deal_livewrapped


The Livewrapped Bidder Adapter requires setup and approval from Livewrapped AB. Please reach out to for more information.

bid Params

Name Scope Description Example Type
adUnitId required The ad unit ID from Livewrapped. You may identify an ad unit using the publisherId and adUnitName instead of an ad unit ID. '6A32352E-BC17-4B94-B2A7-5BF1724417D7' string
publisherId optional The publisher ID from Livewrapped. Must be used with adUnitName. 'C6E31E93-116B-4040-A185-E7BA621C3799' string
adUnitName optional The ad unit name from Livewrapped. Must be used with publisherId. 'panorama_d_1' string
userId optional If a user id is available, pass the id into this parameter. 'user id' string

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