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Bidder Code malltv Member no
Media Types display, video GDPR TCF Support no
User IDs none USP/CCPA Support no
Supply Chain Support no COPPA Support no
Demand Chain Support no Safeframes OK check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID check with bidder Prebid Server Adapter no
Floors Module Support no First Party Data Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_malltv hb_bidder_malltv hb_adid_malltv
hb_size_malltv hb_source_malltv hb_format_malltv
hb_cache_host_malltv hb_cache_id_malltv hb_uuid_malltv
hb_cache_path_malltv hb_deal_malltv

Bid Params

Name Scope Example Type
propertyId required "12345" string
placementId required "54321" string

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