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NAF Digital


Bidder Code nafdigital Member no
Media Types display GDPR TCF Support no
User IDs none USP/CCPA Support no
Supply Chain Support no COPPA Support no
Demand Chain Support no Safeframes OK check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID check with bidder Prebid Server Adapter no
Floors Module Support no First Party Data Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_nafdigital hb_bidder_nafdigital hb_adid_nafdigital
hb_size_nafdigital hb_source_nafdigital hb_format_nafdigital
hb_cache_host_nafdig hb_cache_id_nafdigit hb_uuid_nafdigital
hb_cache_path_nafdig hb_deal_nafdigital


The NAF Digital bidder adapter requires setup and approval from the NAF Digital team. Please reach out to your account manager for more information and to start using it.

Bid Params

Name Scope Description Example Type
publisherId required The publisher ID from NAF Digital 2141020 integer
bidFloor optional The minimum bid value desired 1.23 float

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