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Opt Out Advertising


Bidder Code optout Member no
Media Types display GDPR TCF Support yes
User IDs none USP/CCPA Support no
Supply Chain Support no COPPA Support no
Demand Chain Support no Safeframes OK check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID 227 Prebid Server Adapter yes
Floors Module Support no First Party Data Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_optout hb_bidder_optout hb_adid_optout
hb_size_optout hb_source_optout hb_format_optout
hb_cache_host_optout hb_cache_id_optout hb_uuid_optout
hb_cache_path_optout hb_deal_optout

Bid Params

Name Scope Description Example Type
publisher required Opt Out publisher ID 8 string
adslot required Opt Out Adslot prebid_demo string

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