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Bidder Code pulsepoint Member no
Media Types display, video, native GDPR TCF Support yes
User IDs britepoolId, criteo, fabrickId, haloId, id5Id, identityLink, liveIntentId, lotamePanoramaId, merkleId, parrableId, pubCommonId, sharedId, unifiedId, verizonMediaId USP/CCPA Support yes
Supply Chain Support yes COPPA Support no
Demand Chain Support no Safeframes OK check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID 81 Prebid Server Adapter yes
Floors Module Support no First Party Data Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_pulsepoint hb_bidder_pulsepoint hb_adid_pulsepoint
hb_size_pulsepoint hb_source_pulsepoint hb_format_pulsepoint
hb_cache_host_pulsep hb_cache_id_pulsepoi hb_uuid_pulsepoint
hb_cache_path_pulsep hb_deal_pulsepoint


This bidder sets adId on the bid response and hasn’t responded to the Prebid.js team to confirm uniqueness of this value. See Issue 6381.

Bid Params

Name Scope Description Example Type
cf required Ad size identifier '300X250' string
cp required Publisher Id 12345 integer
ct required Ad Tag Id 12345 integer
bcat optional Blocked IAB Categories [ 'IAB1-5', 'IAB1-6' ] array of strings
battr optional Blocked Creative Attributes [ 1, 2, 5 ] array of integers
badv optional Blocked Advertisers by their domains ['', ''] array of strings
bidfloor optional Bid floor price CPM 1.23 float
video required Required for video requests. OpenRTB Video object. { w: 400, h: 300 } object

Video parameters

Parameters on the Video object in Bid params for PulsePoint. OpenRTB 2.5 Video object specification is used. Below are some sample parameters from the OpenRTB Video specs. Please use to specify video params in place of this parameter for PBJS 5.0 and later.

Name Scope Description Example
video.mimes required Content MIME types supported ['video/mp4','video/x-flv']
video.minduration optional Minimum video ad duration in seconds 8
video.maxduration optional Maximum video ad duration in seconds 20
video.protocols optional Array of supported video protocols [2, 3]
video.w optional Width of the video player in device independent pixels 400
video.h optional Height of the video player in device independent pixels 300
video.startdelay optional Start delay in seconds 5
video.skip optional Indicates if the player will allow the video to be skipped 1
video.minbitrate optional Minumim bit rate in Kbps. 200
video.maxbitrate optional Maximum bit rate in Kbps. 500
video.api optional List of supported API frameworks for this impression [1, 2]

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