Back to Bidders



Bidder Code rakuten Member yes
Media Types display GDPR TCF Support no
User IDs none USP/CCPA Support no
Supply Chain Support no COPPA Support no
Demand Chain Support no Safeframes OK check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID check with bidder Prebid Server Adapter no
Floors Module Support no First Party Data Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_rakuten hb_bidder_rakuten hb_adid_rakuten
hb_size_rakuten hb_source_rakuten hb_format_rakuten
hb_cache_host_rakute hb_cache_id_rakuten hb_uuid_rakuten
hb_cache_path_rakute hb_deal_rakuten

Bid Params

Name Scope Description Example Type
adSpotId required The AdSpot ID 1234 int


The Rakuten adapter allows the endpoint to be configured with the following configuration option.

   rdn: {
     endpoint: ""

If unspecified the adapter will fallback to the default endpoint.

Back to Bidders