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Bidder Code reload Member no
Media Types display GDPR TCF Support no
User IDs none USP/CCPA Support no
Supply Chain Support no COPPA Support no
Demand Chain Support no Safeframes OK check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID check with bidder Prebid Server Adapter no
Floors Module Support no First Party Data Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_reload hb_bidder_reload hb_adid_reload
hb_size_reload hb_source_reload hb_format_reload
hb_cache_host_reload hb_cache_id_reload hb_uuid_reload
hb_cache_path_reload hb_deal_reload

Bid Params

Name Scope Description Example Type
plcmID required Placement ID (provided by Reload) “4234897234” string
partID required Partition ID (provided by Reload) “part_01” string
opdomID required Internal parameter (provided by Reload) 0 int
bsrvID required Internal parameter (provided by Reload) 12 int
type optional Internal parameter (provided by Reload) “pcm” string


var adUnits = [
  // Banner adUnit
    code: 'banner-div',
    mediaTypes: {
      banner: {
        sizes: [
          [300, 250]
    bids: [{
      bidder: 'reload',
      params: {
        plcmID: '4234897234',
        partID: 'part_2',
        opdomID: 0,
	bsrvID: 0,
        type: 'pcm'

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