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Rich Audience


Bidder Code richaudience Member yes
Media Types display, video GDPR TCF Support yes
User IDs criteo, id5Id, identityLink, liveIntentId, pubCommonId, unifiedId USP/CCPA Support no
Supply Chain Support no COPPA Support no
Demand Chain Support no Safeframes OK no
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID 108 Prebid Server Adapter yes
Floors Module Support no First Party Data Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_richaudience hb_bidder_richaudien hb_adid_richaudience
hb_size_richaudience hb_source_richaudien hb_format_richaudien
hb_cache_host_richau hb_cache_id_richaudi hb_uuid_richaudience
hb_cache_path_richau hb_deal_richaudience

Bid Params

Name Scope Description Example Type
pid required The placement ID from Rich Audience. 'ADb1f40rmi' string
supplyType required Define if site or app. 'site / app' string
ifa optional Identifier For Advertisers 'AAAAAAAAA-BBBB-CCCC-1111-222222220000234234234234234' string
bidfloor optional Bid Floor 0.80 float
keywords optional A key-value applied only to the configured bid. This value is optional. Strings separated by semicolon. car=mercedes;car=audi; string
player optional Object containing video targeting parameters. See Video Object for details. player: {init: 'open', end: 'close', skin: 'dark'} object

Video Object

Name Scope Description Example Type
init optional Start mode of the player open or close 'open / close' string
end optional End mode of the player open or close 'open / close' string
skin optional Choose the background color 'dark / light' string

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