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Bidder Code roundel Member yes
Media Types display, video GDPR TCF Support yes
User IDs identityLink, netId, fabrickId, zeotapIdPlus USP/CCPA Support yes
Supply Chain Support yes COPPA Support yes
Demand Chain Support no Safeframes OK check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID 10 Prebid Server Adapter yes
Floors Module Support no First Party Data Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_roundel hb_bidder_roundel hb_adid_roundel
hb_size_roundel hb_source_roundel hb_format_roundel
hb_cache_host_rounde hb_cache_id_roundel hb_uuid_roundel
hb_cache_path_rounde hb_deal_roundel


Roundel is an aliased bidder for Index Exchange and must be configured alongside the IdentityLink user ID module.

Bid Params

Bidder params for roundel follow the same structure as the Index Exchange bidder. Please reference configuration examples here.

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