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Bidder Code smartrtb Member no
Media Types display, video GDPR TCF Support yes
User IDs britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, unifiedId USP/CCPA Support no
Supply Chain Support no COPPA Support no
Demand Chain Support no Safeframes OK check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID check with bidder Prebid Server Adapter yes
Floors Module Support no First Party Data Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_smartrtb hb_bidder_smartrtb hb_adid_smartrtb
hb_size_smartrtb hb_source_smartrtb hb_format_smartrtb
hb_cache_host_smartr hb_cache_id_smartrtb hb_uuid_smartrtb
hb_cache_path_smartr hb_deal_smartrtb


Please contact us to create a new Smart RTB Marketplace account, and for any assistance in configuration. You may email for inquiries.

Prebid.js Bid Params

Name Scope Description Example Type
zoneId required   z_261b6c7e7d4d4985393b293cc903d1 string
forceBid optional Returns test bid true boolean

Prebid Server Bid Params

Name Scope Description Example Type
pub_id required Publisher ID assigned to you. 'siteA' string
zone_id optional Enables mapping for further settings and reporting in the Marketplace UI. 'z_261b6c7e7d4d4985393b293cc903d1' string
force_bid optional If zone ID is mapped, this may be set to always return fake sample bids (banner, video) true boolean

Test Prebid Server Request

This sample request is our global test placement and should always return a branded banner bid.

        "id": "abc",
        "site": {
            "page": ""
        "imp": [{
                "id": "test",
                "banner": {
                        "format": [{
                                "w": 300,
                                "h": 250
                "ext": {
                        "smartrtb": {
			    "pub_id": "test",
			    "zone_id": "N4zTDq3PPEHBIODv7cXK",
			    "force_bid": true

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