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Smile Wanted


Bidder Code smilewanted Member no
Media Types display, video GDPR TCF Support yes
User IDs none USP/CCPA Support yes
Supply Chain Support no COPPA Support no
Demand Chain Support no Safeframes OK check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID 639 Prebid Server Adapter yes
Floors Module Support no First Party Data Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_smilewanted hb_bidder_smilewante hb_adid_smilewanted
hb_size_smilewanted hb_source_smilewante hb_format_smilewante
hb_cache_host_smilew hb_cache_id_smilewan hb_uuid_smilewanted
hb_cache_path_smilew hb_deal_smilewanted


To use us as a bidder you must have an account and an active “zoneId” on our Smile Wanted platform.

Bid params

Name Scope Description Example Type
zoneId required The placement zone ID 'test.com_header_bidding_display_atf' string


You can add #sw_test_campaign to the end of any URL. This will have the effect of responding with a Smile Wanted creative with a high CPM, which means you’ll win every auction so you can see if the ad displays correctly. (Please note that impressions and revenues of this test ad will not be recorded and not be paid.)

User Sync

Add the following code to enable user sync. Smile Wanted strongly recommends enabling user syncing through iFrames. This functionality improves partners’ user match rates and increases the Smile Wanted bid rate and bid price. Be sure to call pbjs.setConfig() only once.

    userSync: {
        iframeEnabled: true,
        filterSettings: {
            iframe: {
                bidders: '*',   // '*' means all bidders
                filter: 'include'

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