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Somo Audience


Bidder Code somo Member no
Media Types display GDPR TCF Support no
User IDs none USP/CCPA Support no
Supply Chain Support no COPPA Support no
Demand Chain Support no Safeframes OK check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID check with bidder Prebid Server Adapter no
Floors Module Support no First Party Data Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_somo hb_bidder_somo hb_adid_somo
hb_size_somo hb_source_somo hb_format_somo
hb_cache_host_somo hb_cache_id_somo hb_uuid_somo
hb_cache_path_somo hb_deal_somo
This bidder previously had a bidder code of `somoAudience`, but prefers new configurations to use `somo`.


This bidder sets adId on the bid response and hasn’t responded to the Prebid.js team to confirm uniqueness of this value. See Issue 6381.

Bid Params

Name Scope Description Example Type
placementId required Placement ID provided by Somo Audience '22a58cfb0c9b656bff713d1236e930e8' string

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