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Sovrn
Features
| Bidder Code |
sovrn |
Prebid.org Member |
yes |
| Media Types |
display |
GDPR TCF Support |
yes |
| User IDs |
all |
USP/CCPA Support |
yes |
| Supply Chain Support |
yes |
COPPA Support |
no |
| Demand Chain Support |
no |
Safeframes OK |
check with bidder |
| Supports Deals |
check with bidder |
Prebid.js Adapter |
yes |
| IAB GVL ID |
13 |
Prebid Server Adapter |
yes |
| Floors Module Support |
yes |
First Party Data Support |
yes |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_sovrn |
hb_bidder_sovrn |
hb_adid_sovrn |
hb_size_sovrn |
hb_source_sovrn |
hb_format_sovrn |
hb_cache_host_sovrn |
hb_cache_id_sovrn |
hb_uuid_sovrn |
hb_cache_path_sovrn |
hb_deal_sovrn |
|
Bid Params
| Name |
Scope |
Description |
Example |
Type |
tagid |
required |
The sovrn Ad Tag ID |
'315045' |
string |
bidfloor |
optional |
Bid floor in dollars |
'0.04' |
string |
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