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Bidder Code sovrn Member yes
Media Types display GDPR TCF Support yes
User IDs all USP/CCPA Support yes
Supply Chain Support yes COPPA Support no
Demand Chain Support no Safeframes OK check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID 13 Prebid Server Adapter yes
Floors Module Support yes First Party Data Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_sovrn hb_bidder_sovrn hb_adid_sovrn
hb_size_sovrn hb_source_sovrn hb_format_sovrn
hb_cache_host_sovrn hb_cache_id_sovrn hb_uuid_sovrn
hb_cache_path_sovrn hb_deal_sovrn

Bid Params

Name Scope Description Example Type
tagid required The sovrn Ad Tag ID '315045' string
bidfloor optional Bid floor in dollars '0.04' string

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