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Synacor Media


Bidder Code synacormedia Member no
Media Types display, video GDPR TCF Support no
User IDs identityLink, verizonMediaId, pubCommonId, nextrollId USP/CCPA Support yes
Supply Chain Support yes COPPA Support no
Demand Chain Support no Safeframes OK check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID check with bidder Prebid Server Adapter yes
Floors Module Support no First Party Data Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_synacormedia hb_bidder_synacormed hb_adid_synacormedia
hb_size_synacormedia hb_source_synacormed hb_format_synacormed
hb_cache_host_synaco hb_cache_id_synacorm hb_uuid_synacormedia
hb_cache_path_synaco hb_deal_synacormedia


The Synacor Media bidder adapter requires setup and approval from Synacor. Please reach out to your account manager for more information and to start using it.


Synacor Media requires that iframe is used for user syncing.

Example configuration:

  userSync: {
    filterSettings: {
      iframe: {
        bidders: '*', // represents all bidders
        filter: 'include'

DFP Video Creative

To use video, setup a VAST redirect creative within Google AdManager (DFP) with the following VAST tag URL:

Bid params

Name Scope Description Example Type
seatId required The seat ID from Synacor Media. This will be the same for all ad units. 'prebid' string
tagId required The placement or tag ID from Synacor Media. 'demo1' string
bidfloor optional The floor price for the request. 0.1 float
pos optional The position of the placement on the page, see Open RTB spec v2.5. 0 int
video optional Optional properties specific to video, see next table { } Object

Example Ad Unit

var adUnits = [{
    "code": "test-div",
    "mediaTypes": {
        "video": {
            "playerSize": [300, 250],
            "context": "instream",
            "minduration": 15,
            "maxduration": 30,
            "startdelay": 1,
            "linearity": 1
    "bids": [{
        "bidder": "synacormedia",
        "params": {
            "seatId": "prebid",
            "tagId": "demo1",
            "bidfloor": 0.20,
            "pos": 1

Video Parameters (see openrtb 2.5 spec)

Name Scope Description Default Type
minduration optional Minimum ad duration in seconds 2 int
maxduration optional Maximum ad duration in seconds 60 int
startdelay optional Indicates the start delay in seconds for pre-roll, mid-roll, or post-roll ad placements. 0 int
placement optional Placement type for the impression. null int
linearity optional Indicates if the impression must be linear, nonlinear, etc. 1 int
mimes optional Content MIME types supported. ["video/mp4", "application/javascript"] Array(String)
protocols optional Array of supported video protocols. [1,2,3,4,5,6,7] Array(int)
api optional List of supported API frameworks for this impression. [1,2] Array(int)
playbackmethod optional Single element array with supported playback methods for this video impression. If multiple values are supplied, first element will be used. [1] Array(int)

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