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TripleLift Native


Bidder Code triplelift_native Member yes
Media Types display, video, native GDPR TCF Support yes
User IDs criteo, identityLink, unifiedId USP/CCPA Support yes
Supply Chain Support yes COPPA Support yes
Demand Chain Support no Safeframes OK yes
Supports Deals yes Prebid.js Adapter yes
IAB GVL ID 28 Prebid Server Adapter yes
Floors Module Support yes First Party Data Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_triplelift_nat hb_bidder_triplelift hb_adid_triplelift_n
hb_size_triplelift_n hb_source_triplelift hb_format_triplelift
hb_cache_host_triple hb_cache_id_tripleli hb_uuid_triplelift_n
hb_cache_path_triple hb_deal_triplelift_n

Bid Params

Name Scope Description Example Type
inventoryCode required TripleLift inventory code for this ad unit (provided to you by your partner manager) ‘code1’ string
floor optional the bid floor, in usd 1.2 number

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