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Bidder Code ucfunnel Member no
Media Types display, video, native GDPR TCF Support yes
User IDs unifiedId USP/CCPA Support yes
Supply Chain Support yes COPPA Support yes
Demand Chain Support no Safeframes OK check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID 607 Prebid Server Adapter yes
Floors Module Support no First Party Data Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_ucfunnel hb_bidder_ucfunnel hb_adid_ucfunnel
hb_size_ucfunnel hb_source_ucfunnel hb_format_ucfunnel
hb_cache_host_ucfunn hb_cache_id_ucfunnel hb_uuid_ucfunnel
hb_cache_path_ucfunn hb_deal_ucfunnel

Prebid JS

Bid params

Name Scope Description Example Type
adid required The ad unit ID retrived from ucfunnel dashboard   string
var adUnits = [{
    code: 'div-gpt-ad-1460505748511-01',
    sizes: [
        [300, 250]
    bids: [{
        bidder: 'ucfunnel',
        params: {
            adid: '123456789'

Sizes set in the adUnit object will also apply to the ucfunnel bid requests.


Prebid server

Bid params

Name Scope Description Example Type
adunitid required ID for ad unit   string
partnerid required ID for partner   string


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