UNICORN
Features
| Bidder Code | unicorn | Prebid.org Member | no |
|---|---|---|---|
| Media Types | display | GDPR TCF Support | no |
| User IDs | none | USP/CCPA Support | no |
| Supply Chain Support | no | COPPA Support | no |
| Demand Chain Support | no | Safeframes OK | check with bidder |
| Supports Deals | check with bidder | Prebid.js Adapter | yes |
| IAB GVL ID | check with bidder | Prebid Server Adapter | yes |
| Floors Module Support | no | First Party Data Support | check with bidder |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_unicorn |
hb_bidder_unicorn |
hb_adid_unicorn |
hb_size_unicorn |
hb_source_unicorn |
hb_format_unicorn |
hb_cache_host_unicor |
hb_cache_id_unicorn |
hb_uuid_unicorn |
hb_cache_path_unicor |
hb_deal_unicorn |
bid params
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
placementId |
optional | Your placement ID | 'rectangle-ad-1' |
string |
accountId |
required | Account ID for charge request (provided by UNICORN) | 12345 |
integer |
publisherId |
optional | Account specific publisher id. | 67890 |
integer |
mediaId |
required for Prebid Server, optional for Prebid.js | Publisher specific media id. | 'example' |
string |
bcat |
optional for Prebid.js | Blocked IAB categories | ['IAB-1', 'IAB-2'] |
[string] |