Back to Bidders



Bidder Code unruly Member no
Media Types display, video GDPR TCF Support yes
User IDs all USP/CCPA Support yes
Supply Chain Support yes COPPA Support no
Demand Chain Support no Safeframes OK check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID 36 Prebid Server Adapter yes
Floors Module Support yes First Party Data Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_unruly hb_bidder_unruly hb_adid_unruly
hb_size_unruly hb_source_unruly hb_format_unruly
hb_cache_host_unruly hb_cache_id_unruly hb_uuid_unruly
hb_cache_path_unruly hb_deal_unruly

Bid Params

Name Scope Description Example Type
siteId required The site ID from Unruly. This will be provided to you by your Unruly account manager. 123456 integer
featureOverrides optional This param is a generic object for configuring Unruly outstream demand. To run UNmissable, set ‘canRunUnmissable’ to true. "featureOverrides": {"canRunUnmissable": true} object

Back to Bidders