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Bidder Code yieldlab Member yes
Media Types display, video, native GDPR TCF Support yes
User IDs britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, unifiedId USP/CCPA Support no
Supply Chain Support yes COPPA Support no
Demand Chain Support no Safeframes OK check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID check with bidder Prebid Server Adapter yes
Floors Module Support no First Party Data Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_yieldlab hb_bidder_yieldlab hb_adid_yieldlab
hb_size_yieldlab hb_source_yieldlab hb_format_yieldlab
hb_cache_host_yieldl hb_cache_id_yieldlab hb_uuid_yieldlab
hb_cache_path_yieldl hb_deal_yieldlab

Bid Params

Name Scope Description Example Type
adslotId required Yieldlab Adslot ID '12345' string
supplyId required Yieldlab Supply ID. Please reach out to your account management for more information. '12345' string
adSize optional Override the default prebid size '970x250' string
targeting optional Key-Value Targeting { 'key1': 'value1', 'key2': 'value2' } object
extId optional External Id 'abc' string
iabContent optional Object of content information, see IAB Content Object for details. It will override the content object passed in First Party Data { 'id': 'foo', 'title': 'bar' } object
customParams optional Custom parameters to append to the query string of the bidding endpoint. { 'param': 'value1', 'param2': 'value2' } object

IAB Content Object

Yieldlab supports passing the IAB content object in correspond to the OpenRTB Specifications. The following attributes are supported, and all of them are optional.

Name Scope Description Example Type
id optional Id uniquely identifying the content '12345' string
episode optional Episode number '42' string
title optional Content title 'some title' string
series optional Content series 'some series' string
season optional Content season 's1' string
artist optional Artist credited with the content 'John Doe' string
genre optional Genre that best describes the content 'some genre' string
isrc optional International Standard Recording Code conforming to ISO3901 'CC-XXX-YY-NNNNN' string
url optional URL of the content, for buy-side contextualization or review '' string
cat optional Array of IAB content categories that describe the content producer ['IAB1-1', 'IAB1-2'] Array<string>
context optional Type of content - 1: video, 2: game, 3: music, 4: application, 5: text, 6: other, 7: unknown '7' string
keywords optional Array of keywords describing the content ['k1', 'k2', 'k3'] Array<string>
live optional 0 = not live, 1 = content is live '0' string

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