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Bidder Code yieldlift Member no
Media Types display GDPR TCF Support yes
User IDs none USP/CCPA Support yes
Supply Chain Support yes COPPA Support no
Demand Chain Support no Safeframes OK check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID check with bidder Prebid Server Adapter no
Floors Module Support no First Party Data Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_yieldlift hb_bidder_yieldlift hb_adid_yieldlift
hb_size_yieldlift hb_source_yieldlift hb_format_yieldlift
hb_cache_host_yieldl hb_cache_id_yieldlif hb_uuid_yieldlift
hb_cache_path_yieldl hb_deal_yieldlift

Integration Note:

The YieldLift Header Bidding adapter requires approval from the YieldLift team. Please reach out to for more information.

Bid Params

Name Scope Description Example Type
unitId optional Unit Id '13000' string
networkId optional Network Id '2300000' string
publisherId optional Publisher Id '8ba96b13-540d-4f8a-9f1b-2a7e804769cc' string

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