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Zeta Global Ssp


Bidder Code zeta_global_ssp Member yes
Media Types display GDPR TCF Support yes
User IDs all USP/CCPA Support yes
Supply Chain Support no COPPA Support yes
Demand Chain Support no Safeframes OK check with bidder
Supports Deals no Prebid.js Adapter yes
IAB GVL ID 833 Prebid Server Adapter no
Floors Module Support no First Party Data Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_zeta_global_ss hb_bidder_zeta_globa hb_adid_zeta_global_
hb_size_zeta_global_ hb_source_zeta_globa hb_format_zeta_globa
hb_cache_host_zeta_g hb_cache_id_zeta_glo hb_uuid_zeta_global_
hb_cache_path_zeta_g hb_deal_zeta_global_


All references to the OpenRTB spec refer to OpenRtb v2.5 (

Bid Params

Name Scope Description Example Type
user optional The object containing user data (See OpenRTB spec) user: {} object
user.buyeruid optional Zeta’s user id "12345" string
tags optional The object containing set of Zeta’s custom tags witch publisher have to supply tags: {} object
site optional The object containing site data (See OpenRTB spec) site: {} object
app optional The object containing app data (See OpenRTB spec) app: {} object
sid optional Seller ID. The identifier associated with the seller or reseller account within the advertising system "1q2w3e" string
test optional Flag which will induce a sample bid response when true; only set to true for testing purposes (1 = true, 0 = false) 1 integer

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