Prebid Mobile is an open-source library that provides an end-to-end header bidding solution for mobile app publishers. Use this library with your ad server’s Mobile SDK to communicate with Prebid Server to request and receive bids over RTB. These bids can then compete directly with bids from your primary ad server.
Prebid Mobile libraries are available for iOS and Android.
Some of the benefits to using the Prebid Mobile header bidding solution include:
Prebid Server Configuration
You must have a Prebid Server account in order to use Prebid Mobile. Prebid Server is a server-based host that communicates bid requests and responses between Prebid Mobile and demand partners.
To set up your Prebid Server account for Prebid Mobile, refer to Getting Started with Prebid Mobile.
Primary Ad Server Setup
Prebid Mobile enables you to retrieve bids simultaneously from multiple demand partners outside of a single ad server. This header bidding process does not determine a final winning bid. Ad ops users need to set up line items associated with each ad unit on a primary ad server. Prebid Mobile will send bids (via the primary ad server SDK) to the primary ad server. This ad server will include the bids from the header bidding process in determining a winning bid. (See “How It Works” below.)
Prebid Mobile SDK
Mobile app developers implement header bidding through the Prebid Mobile SDK integration. SDKs are available for iOS and Android.
The following diagram shows how the Prebid Mobile header bidding solution works.
Prebid Mobile sends a request to Prebid Server. This request consists of the Prebid Server account ID and config ID for each tag included in the request.
Prebid Server constructs an OpenRTB bid request and passes it to the demand partners.
Each demand partner returns a bid response to Prebid Server. The bid response includes the bid price and the creative content.
Prebid Server sends the bid responses to Prebid Mobile.
Prebid Mobile sets key/value targeting for each ad slot through the primary ad server mobile SDK. This targeting will activate one or more of Prebid line items that were previously configured in the primary ad server.
Currently Prebid Mobile SDK doesn’t offer direct analytics capabilities. While we build out analytics in Prebid Server to support the SDK, some options are: