Hosting a Prebid Server Cluster

Spinning up a self-hosted cluster of Prebid Servers requires some up-front-planning. The components that will be needed are highlighted in this hardware layout diagram:

Prebid Server Hardware Layout

Global Load Balancer

Assuming you need to serve more than one geographic region, you’ll need to utilize a Global Load Balaning service so your users will hit the servers in the region closest to them.

Regional Load Balancers

Once the users have come into their nearest server cluster, a load balancer will direct them in one of two ways:

  1. If the URI of the request contains /cache, they should be directed to one of the Prebid Cache servers.
  2. Otherwise, all other endpoints should be forwarded to one of the Prebid Servers.

Prebid Servers

These servers will have a mix of network and CPU work. They benefit from a fair amount of memory so they can cache stored requests and many versions of the GDPR vendors list.

Other services you may want to run alongside Prebid Server are:

  • Geographic lookup (for GDPR scope determination)
  • Device lookup service (future: for Programmatic Guaranteed targeting)

Prebid Cache Servers

The PBC servers consume very little CPU or memory - they just translate between Prebid protocols and the chosen No-SQL system that implements the storage cluster.

Storage Clusters

You can setup Redis, Aerospike, or Cassandra. How many you need will depend on the expected traffic, your traffic mix, and the average length of time that objects are cached.

Replicated Database

Account information and StoredRequests are stored in a database queried by Prebid Server at runtime. PBS has an internal LRU cache for this database, so it only queries when there’s an account or stored request it hasn’t seen recently.

Getting data to each of the regions likely involves setting up a source database that replicates to each region.

Note that there aren’t any open source tools for populating this database. Each PBS host company establishes their own methods of populating data from their internal systems.

Metrics System

You’ll want to hook both Prebid Server and Prebid Cache up to an operational monitoring system.

  • PBS-Go currently supports Influx and Prometheus
  • PBS-Java currently supports Influx and Graphite

Installing the Software

The process for actually installing and configuring the software will differ for the Go and Java versions of the software. See the relevant section as a next step.

Optional Registration

Prebid does not track who downloads Prebid Server, but sometimes we make announcements (bugs, features) and want to get feedback on proposals. You can get on this mailing list by emailing It’s low volume Here’s the information we’re asking for:

Required to get on the list:

  • A group email address to place on the list. No individual addresses please.


  • Which version of Prebid Server are you running: PBS-Go or PBS-Java?
  • A host URL so we can occasionally check what versions people are running.
  • Are there any features you’d like to see in Prebid Server?

Even though this is not information about individuals, this information falls under the Prebid website privacy policy. You can remove your company from the email list at any time just by emailing us again at

Further Reading