Prebid Server is an open-source solution for server-to-server header bidding. It supports a number of key use cases: mobile app, AMP, server-side web with Prebid.js, and long-form video.
Prebid Server is a header bidding server with a growing list of features. At a high level, it works like this:
It also has optional analytics support.
The Prebid Cache is an adjunct to Prebid Server that stores VAST and bids as needed, supporting video and AMP use cases.
Explore Prebid Server features in more detail.
Unlike Prebid.js, Prebid Server is a server. It needs somewhere to run, and that somewhere ought to be scaleable, distributed, and fast.
The simplest route to working with Prebid Server is to sign up for a hosted solution. Several Prebid.org members host up-to-date server software with a global footprint, and provide tools to manage stored requests.
But of course this is open source, so you’re welcome to do this on your own. If you decide to implement your own Prebid Server solution, first check out the general Prebid Server host company overview.
Then you need to decide which of the two implementations to utilize:
To choose between them, see the Prebid Server version overview and the FAQ.
We’ve provided a full list of Prebid Server bidders, including various details about those bidders, such as media types supported and contact info.
If you’re a demand source, we also have information about creating your own server-side adapter.
If you need help with Prebid Server, the best ways to communicate with us are: